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Types of Surveys
° Telephone
° Online
° Focus Groups
° Intercept Interviews
° Mail Out Surveys
° Mystery Shopping
Types of Research
° Primary
° Secondary
Services
° Market Research
and Consulting
° Research Design
° Questionnaire
Development
° Recruiting
° Moderation
° Fielding & Coding
° Tabulation
° Data Analysis
° Reporting
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Focus Groups |
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° Respondents recruited from a screening questionaire.
° Confirmation letter sent with map and directions to facility.
° Supervisor calls respondents to re-verify key qualifications.
° Confirmation of attendance.
° Reminder calls 2 days before group.
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Acti-Dyne Survey Research has extensive experience with focus group research.
A focus group is used to find deeper insights into a target groups attitudes and ideas.
We have recruited and moderated hundreds of focus groups ranging from consumer opinion to high tech professionals.
Services offered can include recruiting, hosting, moderation, and reporting.
Also available is video recording, session transcription, and, we can travel to any location.
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